Ayla consultancy
Role
Director (2018–2019)
Director (2018–2019)
Ayla was an organizational consultancy that a business partner and I cofounded and led. We supported social enterprises through brand strategy, communications, strategic foresight, and social impact assessment. In so doing, we developed a novel design process for generating robust corporate brands.
While Ayla has been shuttered, we did, to my mind, establish a striking visual identity. I came up with the underlying concept and single-handedly designed the website, printed matter, presentations, and signage.
While Ayla has been shuttered, we did, to my mind, establish a striking visual identity. I came up with the underlying concept and single-handedly designed the website, printed matter, presentations, and signage.
We took a systematic approach to designing solutions for the challenges organizations brought to us, hence the imagery in our visual identity. At the same time, the concept emphasizes one’s decisions impact the environment.
Ayla was named after the young daughter of a friend. We chose the name because we wanted to support businesses striving to create a positive impact for future generations. Our company was for Ayla.
